---
schema: 4
type: case
id: 21
title: "Three startups from idea to concept MVP on a 30-day turnaround"
description: "Product work at a venture studio: taking idea-stage founders to a testable concept, and teaching the method."
created: 2026-10-20
updated: 2026-10-20
attributes:
  channels: [website]
  status: published
  motif: idea
  kind: past
  client: "Project Dark Horse (venture studio)"
  year: 2024
  state: "Past work"
  stack: ["Product discovery", "Concept MVPs", "Curriculum design"]
  timeline: "October to December 2024"
---

## Problem

Idea-stage founders needed to get to something testable quickly, and the studio’s startup school needed a product management curriculum.

## What we built

- Worked alongside each founding team from idea to a concept MVP
- Wrote and taught the product management curriculum for the studio’s startup school

## Outcome

- 3 startups taken from idea to concept MVP on a 30-day turnaround
- A product management curriculum, taught to the cohort